Paper Boat Case Study: How Nostalgia Marketing Helped a Beverage Brand Stand Out in a Crowded Market
Paper Boat is one of India's most remarkable branding case studies because it succeeded by selling emotions instead of just beverages. In a category dominated by giants such as Coca-Cola, PepsiCo, and Parle Agro, Paper Boat differentiated itself through…
PhonePe Case Study: How India’s Largest UPI App Evolved from a Payment Utility to a Financial Ecosystem
PhonePe is one of India's most important fintech success stories. What started as a simple UPI payment application has evolved into a comprehensive financial ecosystem offering insurance, investments, merchant solutions, lending, and financial services.…
boAt Case Study: How Lifestyle Branding Built India’s Most Popular Consumer Electronics Brand
boAt transformed a highly competitive consumer electronics category by focusing on lifestyle branding rather than technical specifications. Instead of competing directly with global giants on technology, boAt positioned itself as a youthful, stylish, and…
Mamaearth Case Study: From D2C Startup to Omnichannel Brand Powerhouse
Mamaearth is one of India's most important D2C success stories because it demonstrates both the opportunities and challenges of digital-first brand building. The company leveraged influencer marketing, content creation, performance advertising, and…
CRED Case Study: How Premium Positioning Turned Credit Card Payments into a Lifestyle Brand
CRED is one of India's most fascinating marketing case studies because it transformed a routine financial activity—credit card bill payments—into a premium lifestyle experience. By targeting high-credit-score individuals, leveraging celebrity-led…
Nykaa Case Study: How Content-Led Commerce Built India’s Beauty Retail Giant in 2026
Nykaa is one of India's most successful startup and marketing success stories. Unlike traditional e-commerce platforms that primarily focused on discounts and convenience, Nykaa built its brand around trust, education, content, and product discovery. By…
Quick Commerce War in India: Blinkit vs Zepto vs Swiggy Instamart Case Study 2026
Quick commerce in India has moved far beyond groceries. In 2026, Blinkit, Zepto and Swiggy Instamart are fighting for consumer habit, not just market share. Blinkit currently looks strongest because of scale, dark store density, stronger integration with…
How Are AI Agents Transforming Marketing Teams in 2026?
AI agents are rapidly evolving from simple chatbots into autonomous digital assistants capable of performing complex marketing tasks. In 2026, businesses are using AI agents to create content, analyze campaigns, manage workflows, conduct research,…
AIDA Model: The Marketing Framework Used for Over 100 Years
AI Summary The AIDA Model is one of the most influential marketing frameworks used to guide customers from awareness to action. Standing for Attention, Interest, Desire, and Action, it helps marketers understand how people engage with content,…