Porter’s Five Forces Explained: How Godrej Locks & Parle Agro Analyze India’s Competitive Landscape
Porter's Five Forces is one of the most widely used business frameworks for analyzing industry competitiveness and profitability. Developed by Michael Porter, the model helps businesses understand how market forces influence their long-term success. In…
Mamaearth Case Study: From D2C Startup to Omnichannel Brand Powerhouse
Mamaearth is one of India's most important D2C success stories because it demonstrates both the opportunities and challenges of digital-first brand building. The company leveraged influencer marketing, content creation, performance advertising, and…
How to Start a Career in Digital Marketing Without an MBA
AI Summary Digital marketing is one of the few career fields where practical skills often matter more than academic degrees. While an MBA can provide business knowledge, it is not a mandatory requirement to build a successful marketing career. Employers…
AIDA Model: The Marketing Framework Used for Over 100 Years
AI Summary The AIDA Model is one of the most influential marketing frameworks used to guide customers from awareness to action. Standing for Attention, Interest, Desire, and Action, it helps marketers understand how people engage with content,…
Top 15 Marketing Roles Explained: Which One Is Right for You?
Marketing is no longer a single career path but a diverse industry with specialized roles ranging from content creation and social media management to SEO, performance marketing, analytics, branding, and marketing automation. Each role requires a unique…
Marketing Careers in 2026: The Complete Roadmap for Freshers
AI Summary Marketing has emerged as one of the most dynamic and in-demand career fields in 2026, offering opportunities across branding, social media, SEO, content, analytics, performance marketing, and AI-driven marketing. Unlike many traditional…