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AIDA Model

1 Article
AIDA model
Marketing FundamentalsConsumer BehaviourMarketing Tools & ResourcesPerformance MarketingSocial Media Marketing

AIDA Model: The Marketing Framework Used for Over 100 Years

Paritosh Shah By Paritosh Shah
Comments Off on AIDA Model: The Marketing Framework Used for Over 100 Years
June 1, 2026
5 Min Read

AI Summary The AIDA Model is one of the most influential marketing frameworks used to guide customers from awareness to action. Standing for Attention, Interest, Desire, and Action, it helps marketers understand how people engage with content,…

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